International Marketing Essay Example | Topics and Well Written Essays - 750 words

International Marketing - Essay Example The emphasis of this discussion focuses on how leadership and organizational structure can help companies become more effective at international business affairs. In order for a company to succeed it must develop its human capital and have managerial team that is able to lead the organization to achieve greater things. If the leaders of a company do not prepare the organization for expansion the possibility of international business activity are non-existent. Going global does not occur overnight, there is preparation that must take place within the organization and in its corporate culture. Corporate culture can be defined as a system of shared actions, values, and beliefs that develops within an organization and guides the behavior of its members (Shermerhorn, Osborn, Hunt, 2003). The leaders of the company have to instill confidence and change the mindset of the employee so that fear of failure is not constraint that inhibits international expansion plans. There are different leadership styles that can help a manager become the type of leader that lead a company and its employees towards international business proliferation. The person in a corporation that has control over the strategic path of an organization is its chief executive officer (CEO). This individual is responsible for the financial performance of the company and has power to change the organization, while at the same time the CEO must motivate and inspire the staff of the firm. Among the leadership styles that could be used to lead a global organization are situational leadership, charismatic leadership, and transformational leadership. A situational leadership application is Fielder’s contingency theory. Fielder’s contingency theory stipulates that the leader’s style adapt and become appropriate to the situation based on three factors: leader-member relations, task structure, and position power