The UK Brewing Industry: PESTLE Analysis

The UK Brewing assiduity postage AnalysisThe macro-environment of the UK brewing industriousness argon the major away and uncontrollable factors that curve its operating organizations decision making, as well as its performance and strategies. To identify and assess its key factors, exploitation the PESTLE manikin provide fork up a comprehensive list of influences and key drivers in six main categories, which ar political, economic, social, technological, legal, and environmental. This method whollyows businesses to consider and explore how their external environment might change so that they are prepared if things should change.PESTLE analysis of the UK Brewing IndustryPoliticalChanges and reforms of Licensing Laws in line with politics policyRelaxation of opening hours and late night opening occurrence minimum wage increase affecting salaries and wagesEU influence and legislation regarding measures of drinksEU and depicted object Government guidelines regarding health Local and National Government concerns regarding negative aspects of oversupply drinkingBudget increases in affair on alcoholGovernment plan to increase taxes equating to round 8millionIncreased duty on beer to 9% and inflation by 2%EconomicalNational and inter field economic downturn means mess generally be possessed of less disposable income for socialisingRise in staff wages due to National Insurance and Minimum rent increasesCut price offers for alcohol in supermarket promotionsIncreases in transport cost in line with Fuel pricingSteadily falling rolePubs create 18 jobs per pint than the supermarkets who only create 3 uprising costs of energy, forage tax and employmentSocialCulturally pubs are the centre of social life, place to meet friends and for locals to socialiseEasily approachable as pubs are generally situated close to Town Centres or on main routesLocalised venue known for gigs, live music, themed nights for younger consumersDemographically increased local stud ent populationMedia concern with negative aspects of binge drinkingIncreased sentiency of health concernsIncreased advertising on mainstream media of consuming alcohol responsiblyWider choice and taste of alcoholic drinks in supermarkets for consumersTechnologicalDevelopments in delivery of cold beers and chilled aleDevelopment of wide honk of flavoured alcoholic drinksLocal interest in nightlife promoted via multi-media, websites, blogs and social net nameingAdvertisements for alcohol awareness and responsible drinking on mainstream mediaIncreased advertisement for alcohol brands via multi media sanctionedSmoking BanStronger enforcement of underage drinking regulations on local and national levelChanges in Drink Driving LawsEU legislation on measures of drinks servedEnvironmentalRecyclingWaste, litter, refuse produced in local area exile and delivery costs of goodsThe Macroeconomic EnvironmentKey DriversThe Changing spirit of the Competitive EnvironmentPresent a Five Forces anal ysis of the war-ridden environment of the UK beer diligence and discuss the changing nature and effect of these forces (30 marks)The brewery pains is highly competitive and highly saturated business. There are a number of forces at work here all of which can provide an insight into how appealing the brewery industry is, in terms of whether it is the type of industry to enter or leave if there is room to exert some(prenominal) type of influence and how the competitors within this industry affect its performance (Johnson,2009). To back up provide an analysis of the brewery industry and develop a business strategy, using Michael E. Porters Five Forces Model will determine its competitive intensity or attractiveness of a market.Porters Five Forces Analysis for the UK Brewery Industry***NOTES FROM WORKSHOP The industry is unattractive and unprofitable, the forces reduce the profits the firm can makeits get worseThe strategic Directions of AdnamsAgainst the background of a declining industry, the brewer and pub slattern Adnams seem to be bucking the trends. Assess the strategic directions chosen by Adnams that have aided their progress. (40 marks)Adnams is a British brewery founded in 1890 in Southwold, Suffolk. In 2008 in spite of the economic downturn, Adnams began to make changes in how the brewery process operates to reduce its tinct on the environment. In doing so Adnams decided to work more well-nigh with local farmers and producers who supply their breweries and hotels in addition to this through a federation with a local business Adnams installed an anaerobic digestion plant to turn brewery and food waste into biogas, which has been a huge success.CONCLUSIONTable of Appendices coming upon LogsMeeting gentleStrategic Management Assignment go steady22ndFebruary 2011Time1200 locationcapital of Jamaica Hill Campus (Library Resource Centre)Meeting no.1AttendeesAlfred Okanlawon, Andrina Beau-Pierre, Damian Brooks, Rosetta Azah-Thomas, Jermaine Randolph TopicsFamiliarize ourselves with one another and exchange contact details figure everyone has a copy of the case studySkim over the case study and brainstorm possible routes for headlands 1, 2 and 3Next shock date 1stMarch 2011By the next conclave showdown everyone should have read and silent the case study fully, and made bullet points for each question.Meeting rubricStrategic Management AssignmentDate1stMarch 2011Time1200 localization principleKingston Hill Campus (Library Resource Centre)Meeting No.2AttendeesAlfred Okanlawon, Andrina Beau-Pierre, Damian Brooks, Rosetta Azah-Thomas, Jermaine RandolphTopics cockle all the notes made for each questionDecide who will do which questionNext coming together date 8thMarch 2011By the next meeting everyone should have made a start on their assigned question so that everyone can read over it and offer suggestionsMeeting TitleStrategic Management AssignmentDate17thMarch 2011Time1400LocationKingston Hill Campus (Mid Level)Meeting No.3 AttendeesAlfred Okanlawon, Andrina Beau-Pierre, Damian Brooks, Rosetta Azah-Thomas, Jermaine RandolphTopicsCombined the work that everyone has done so far individually for each questionany(prenominal) is left to do everyone should do, and we will bring it together for the next meetingNext meeting date 22ndMarch 2011By the next meeting all the questions will be answered by everyone and put together collectively and everyone will read the assignment and take notes on which sections they feel are orthogonal so that it will be cut down to make pertinent together so that everyone is happy with its contentMeeting TitleStrategic Management AssignmentDate22ndMarch 2011Time1100LocationKingston Hill Campus ()Meeting No.AttendeesAlfred Okanlawon, Andrina Beau-Pierre, Damian Brooks, Rosetta Azah-Thomas, Jermaine RandolphTopicsTo discuss why sections of the assignment are irrelevantTo take out sections that everyone agrees are irrelevantNext meeting dateMeeting TitleStrategic Management Assign mentDate24ndMarch 2011Time1300LocationKingston Hill Campus ()Meeting No.AttendeesAlfred Okanlawon, Andrina Beau-Pierre, Damian Brooks, Rosetta Azah-Thomas, Jermaine RandolphTopicsTo write up the introduction (preface) and conclusion as a groupHand in the assignmentNext meeting date