Soda Essay Example | Topics and Well Written Essays - 1000 words

Soda - Essay ExampleGiven that the company we are dealing with is a multi depicted object, different strategies are used to distribute the soda depending on the specifications of that particular segment.The soda is usually distributed utilise the five main distribution melodic phrases namely Vending, Food stores, convenience & gas, fountain, and mass merchandisers. Supermarkets macrocosm the principal customer for soft drink makers are highly fragmented although it will be integrity of the main channels we are going to exploit. We will use them as one of the channels to cause to the clients because they have a big customer base owing to the heavy f hapless of traffic. The problem with national mass merchandising is that they have a big bargaining power which significantly reduces on the lucrativeness of soda. This is also coupled with the fact that their loyal clients expect discounts in order to continue using their services. down(p) prices means less(prenominal) profits al though this is a channel that is crucial for us especially in damage of marketing our product and establishing a market niche (Keller 114).The fountain sales are equally less economic just like the national mass merchandising but we will consider it as paid sampling. This channel is a little tricky because the buyers at major fast food bondage often stock products from one producer in order to have a stronger bargaining power. The set up is that the sales volume will be high although the profitability level will be low owing to the relatively big percentage of the sales going to them. However, this is a very important channel for us because it will help us in building our brand and developing customer loyalty. This is the occasion why we will invest in fountain equipment and cups used to serve the sodas in these outlets.The most profitable channel of distribution for soda is vending because we will be able to sell directly to the clients without using any