Fedex Target Market

FedEx This paper get out focus on FedEx Corporations deal out grocery store. This leave behind be done by researching their current customers buyer behavior, demographics, lifestyle, geographic and segmentations of the serve. A specific description is needed for the target market because this part of the marketing serve up will determine whether or not to improve expediencys. A marketing budget will show if the cost of science is less than 10% of the service retail price. An estimation of the size of it of the market and penetration plowshare will be provided. FedEx is the giganticst bringing company for overnight packages in the United States and internationally. This service overly delivers packages on the ground and load deliveries. FedEx also assists small and large companies with their logistics and supply chain management. FedEx handles is know to handle 8.5 million shipments occasional to over 220 countries. They use 688 airplanes at 375 ai rports around the world and has more(prenominal) than 90,000 vehicles for express, ground, freight delivery service (FedEx, 2011). Target Market Identifying a target market is important to a business success. In order for a company to market their product, businesses must soak up who the best target is for their product or service.

It would be unimportant to market a product to mess who will not buy or disinterested in the product. This is the reason why every organization should know who to target the product. Marketers will onrush to identify and profile specific groups of customers who top executive choose certain products and s! ervices by examining demographic, psychographic, and behavioral differences among these emf buyers. The seller usually then decides which segments present the greatest opportunity, which finish up up being their target markets (Kotler & Armstrong, 2009). Demographics FedEx target market is a very broad market because their service is needed essentially by any adult, male or female, who needs a...If you imagine to get a full essay, order it on our website: OrderCustomPaper.com

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