Rosewood Hotels

CASE rosewood Hotels rosewood tree Hotels prudence is laborious to boost its customer cognizance by changing its mark system. They are planning to attach the name rosewood tree to each its properties and they believe that this bequeath back up in making their rat more visible and hence getting more multi situation repeat customers. It was found through i of their surveys that in suffer of the fact that some of the Rosewoods properties have more than 40% returning guests, only 5% of its guests visited multiple Rosewood properties. The management felt that at that place exists a big capableness to increase its returning guest stray crosswise its contrary properties through this fresh piting initiative. Also it pass on befriend in educating its customers about Rosewoods non-homogeneous properties and help in increasing the sales of its brand crossways locations. Advantages of this fresh branding schema: * Increasing customers awareness about the R osewood brand. * Increasing the sales revenue. * Having higher(prenominal) brand recognition. * Having more cross-selling rates. * Having more multi property visits by its be guests. Disadvantages of the new branding strategy: * Increased marketing costs. * unsound flip in companys culture. * Resistance by several(prenominal) guests and employees.

* Increased competition with corporate-branded hotels. * Losing the uniqueness and one of a attractive advantage of its individually branded properties. It is true that there result be several benefits and gains if th is branding initiative is efficiently useed! . there will be increased brand recognition and visibility but on the other hand it would be a challenge to provide same quality experience to its guests across different locations. There would be financial benefits after this strategy is implemented but the risk of losing some existing customers who cadence value the uniqueness of individual brand looms large. Once they implement this branding, Rosewood management should educate its...If you want to get a skillful essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper