Business Operations

Tiara Linsey Argosy University Atlanta Module 1: Assignment 2 communicate Profitability of Customers Dr. Daniel Onyeagba January 13, 2011 1. What be the findings of the authors? What are the major points that the authors are assay to convey? - The guide by Reinartz and Kumar was failed in 2003. During the postulate the authors identified factors infra a managers operate that explain the athletics of profit up to(p) animation duration. The authors as well compared other(a) mannequins with other conventional methods such as recency and frequence monetary evaluate as well as lucubrate the superiority of the proposed framework. Reinartz and Kumars major points that of their research are to: empirically measure lifetime duration for non-contractual customer firm relationships, licence the superiority of our proposed framework by comparing it to recency and frequency, and develop managerial implications for co nstruction and managing profitable relationship exchanges. 2. Does this article shake off forth a different view on the favorableness of ache-term customers? Do you agree with this view? Support your answer.

The article compose by Reinartz and Kumar in my opinion is an accurate depiction of the relationship amid profit and customers. The article suggests that relationship marketing is the best cut off to connect with customers. Relationship marketing is the establishment and maintenance of the enormous term buyer and seller relationship. In narrate to harvest-feast profits one must cater t o the needs of the consumer, an impertinen! ce that has a sense of appeal and a high support on for service will of all time be able to get in an audience to its business. According to the text it is also hard to figure the customers purchase history, so business should always focus on the computer memory construct. (Crosby and Stephens 1987) This systematic approach to retention has been a aeonian in business and can base valuable in keeping customers...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper