Media Tactics and Female Stereotypes

I. Superiority and inferiority \nDefinition - Three general tactics used to march high quality and inferiority be size, fear and positioning. For example, the valet whitethorn take up more than physical space in an ad than the cleaning lady. In addition, the ad may draw vigilance to the man and push the woman into the background. Also, a woman capability be seen in earlier of a man, but t champion up towards him. This example successfully demonstrates the use of superiority and inferiority by the distinct personify language and positions of the man verses the woman. The man is of course standing oer the woman, literally depicting women as being beneath men. He is standing upright in a powerful gymnastic stance, temporary hookup tightly griping the bottle and martini glasses showing despatch his power and seriousness. The woman is safe lying on the floor beneath him in a position of pure submissiveness and powerlessness. Her exceedingly revealing bikini elapse an d sunglasses indicate she is restful or taking the sun, which preempt also be portrayed as careless and un-alert. The itinerary she is lifting her glasses seems truly unnatural. around too perfect, her fingers are very skinny and delicate looking at. Since she is lifting up her glasses to look at him you can conclude he is interrupting her. This implies she is on his schedule doing what he wants to do with no option or thought for herself.\nThis Gucci ad easily demonstrates the key aspects of superiority and inferiority. The first thing brought to my attention was the woman again, positioned beneath the man, looking up at him while he is paying her no attention. When you look at the word picture the first thing that pops is his mans eyes. His brass and body is taking up a significantly large portion of the photo thus the female. He is a physically fit man with an wroth seductive look on his face. Her facial expression is drill hole as if he is her one and only desire. T he tilting of her head keeps her onward balance and at the gentleness of him and her surro...