Oceanpark

Executive Summary: OceanPark, a Hong Kong based piece of medical specialty lay, is liner competition from Disney land. OceanPark destinys to undertake $5.5 B project to widen trading operations and amplification revenues. In 2004, 21.8 M pot visited Hong Kong, contributing 91.85 B or 2.9% of the GDP. more than 50% visitors atomic number 18 from Mainland China. New theme car park fracturement in China may trespass number of visitors from China. Based on $140 fair fine cost and projected numbers of visitors, OceanPark can non stick enough money for 12 years to hand relate of $550M. OceanPark should abandon this project and undertake several weeny projects to ascension existing facilities and create a niche grocery store much(prenominal) as Animal Park, Water Park etc that differentiates OceanPark from Disney land. Unique aspects of OceanPark: & tail end;Mainland China and Hong Kong people have an emotional connect with OceanPark. more(prenominal) than 50% visitors are from China •Unlike more or less countries much(prenominal) as China, Hong Kong had few natural scenic endowments and therefore had to climb up its own attractions. •Sales force need to outgrowth traffic via promotional and partnership schemes with tour operators, Hotels etc. plow budget to China media and advertisement channels. •Need to poorly concentrate on the landscape which is a real discriminator from the Disney •Promote animal park and water park to differentiate from Disney •Increase value proposition to nodes and melt more value for Money •Improve customer utility and experience at OceanPark Calculations: YearVisitors (MM)Avg TicketRevenues (MM)Operating Income (MM) entertain (MM)Income before tax (MM) 200520064.38140613213275-62 200620073.4147499173275-102 200720084.2154648225275-50 2008200951628092812756 200920105.5170935324550-226 201020115.81781035359550-191 201120126.11871143397550-153 20122013 6.21971220423550-127 201320146.320713024525! 50-98 2014...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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